I actually found this on icanhasinternets.com and not Rolling Stone. Nonetheless, I love it…mainly, because I love music.
Having worked around musicians and DJs, there is a definite attitude musicians have towards the music labels… and over the past few years, it hasn’t gotten any better.
The thing is, when you’re antiquated you have two choices – innovate or ride it out to the end. The music industry opted for the latter and it has made all the difference in the world.
I suppose it’s to be expected. These labels are not made up of passionate musicians who had business savvy and did it for the love of music. The music labels that make the industry are corporations with their passion and duty devoted to money. They are the BPs and GEs of the music space – they file a 10K, report to shareholders and look at artists for ROI.
So…when the internet came along, instead of embracing the new, they opted to sue.
Napster caught them off guard and instead of looking at Napster as music lovers sharing tracks and their love of music…they looked at them as common day thieves, stealing their product off the shelves.
And why not?
The music industry was built on organizing these artists, marketing them and distributing TANGIBLE products for a profit.
They look at music as a product, a TANGIBLE item. It is was packaged in a case, wrapped in plastic and even had a bar code. You can could hold it, feel it and profit from it.
We the music lovers look at music as love, heartache, sorrow and every emotion evoked with the sound of a voice, a guitar, a beat…it is INTANGIBLE to us. We connect with the artist through the song – we fall in love, say goodbye and dance our first dance as a married couple to music. It DEFINES us and our memories in so many ways.
The internet allowed us to share music and our passions in ways we had never dreamed of. We were sharing our libraries, our most intimate moments with each other via music….
You already know the outcome of the music label’s war against the internet. Their penchant for slapping lawsuits against music lovers, shutting down peer to peer companies and locking down everything digital did something else…it locked out those lovers of music.
The people who built their mansions were now looked upon as the enemy…and it tore apart the industry.
When you are no longer worried about taking care of the customer…
When you are not worried about fulfilling a need of man…
When you no longer care about the quality of your product…
YOU ARE AS GOOD AS DEAD.
For now, the labels will continue to worry about getting other pieces of the artist – percentages of merchandise sales, ticket sales and any type of ventures into other industries…such as consumer electronics.
Thom Yorke may not be correct about his prediction of the music industry collapse within months, but he is correct in seeing a major change taking place.
Whatever the outcome, as Rolling Stone points out…the industry brought it upon itself.
Technorati Tags: rolling stone, thank you to record execs, music industry, thom yorke, thom yorke music, thom yorke labels, music labels, artists, dj, djs, music industry collapse, icanhasinternets, music, emotion, musicians, record labels
Do you remember the Nike Women’s Ad back in 2005 that began MY BUTT IS BIG?
It was a good ad, focusing on the beauty of the rump and helping women with them to OWN it. In case you missed it, here it is again…
I liked it then because it celebrated the real woman…not the one on the magazine cover. Plus, it fits Nike. Nike is athletic apparel with a tag line that says it all – JUST DO IT. With the 2010 version of this ad, they updated the photo to include the entire model and kept the copy the same…
I like these ads. I like any ads that remind women they are beautiful, no matter their size, shape or color. I have a niece and remind her of her beauty on a regular basis. Soon, she’ll be bombarded with videos, billboards, magazines and more which create the illusion of beauty.
That’s all it is, an illusion – an illusion which was eloquently displayed in a Dove ad titled EVOLUTION from a few years back.
Here it is for your enjoyment:
Dove – Evolution Commercial (higher quality)
Nike Ad linked from WeAllScheme.comTechnorati Tags: my butt is big, my butt is big ad, big butt ad, nike women, nike womens ad, nike my butt is big, dove evolution
It may not be a 5.1 surround sound system, but if you’re like me, having music wherever you go is essential. With the Rock-It Speaker System by OrigAudio, you can turn any surface into a speaker. They call it a vibration speaker system – I call it badass. I love this demo video where you can see everything from a picture frame to a Kleenex box transformed from the ordinary into a home speaker.
Meet Rock-It
Plus, when you check out their site, you’ll see they were named one of Time Magazine’s 50 Best Inventions of 2009. They may not be making audiophile sound systems, but these are a music lover’s dream. Check out the HighT3ch post here.
Technorati Tags: rock-it, speaker, origaudio, time magazine, vibration speakers
What is a Browser?
I am working with some students right now, teaching them about marketing…most importantly, marketing messaging. One of the key things to understand is that not everyone knows what you do – does that make sense?
Let’s break this down into a quick example:
My friend Bret is an amazing hockey player. In fact, he played for the NHL and for the US Olympic Team.
I know very, very little about hockey. So, when I watched a hockey match with Bret, he was throwing out strategies, past games and terms that made absolutely no sense to me.
What he thought was common knowledge was not so common to me.
You see, we can’t know everything about everything. We garner knowledge through education and experiences. Everybody is different.
So, when you are launching a new product or service, it’s always smart to gauge your customer’s knowledge. The video above clearly illustrates the importance of real market research. When Scott from Google asked 50 random people in New York, “What is a browser?” – what he found was nothing less than amazing. Watch and learn from this video.
What would your find if you asked 50 random people “What is a “x”?” OR “What is your favorite “x” service?”
Technorati Tags: google, google chrome, browser, what is a browser, market research, how to conduct market research, market research video
What is a Browser?
I am working with some students right now, teaching them about marketing…most importantly, marketing messaging. One of the key things to understand is that not everyone knows what you do – does that make sense?
Let’s break this down into a quick example:
My friend Bret is an amazing hockey player. In fact, he played for the NHL and for the US Olympic Team.
I know very, very little about hockey. So, when I watched a hockey match with Bret, he was throwing out strategies, past games and terms that made absolutely no sense to me.
What he thought was common knowledge was not so common to me.
You see, we can’t know everything about everything. We garner knowledge through education and experiences. Everybody is different.
So, when you are launching a new product or service, it’s always smart to gauge your customer’s knowledge. The video above clearly illustrates the importance of real market research. When Scott from Google asked 50 random people in New York, “What is a browser?” – what he found was nothing less than amazing. Watch and learn from this video.
What would your find if you asked 50 random people “What is a “x”?” OR “What is your favorite “x” service?”
Technorati Tags: google, google chrome, browser, what is a browser, market research, how to conduct market research, market research video
Technorati Tags: wil it blend, blendtec, iphone 3, iphone 4, you tube, tom dickson, blend my phone, social media, social media success, social media video, video strategy, b.l. ochman
It’s a beautiful Summer day in NYC and you’re out for a stroll. As you turn the corner, there it is…a piano. It’s not doing anything, just sitting there with a sign that says, “play me.”
What do you do?
Well, as Lucie Wright points out in this presentation, you engage. You enjoy yourself. You let down your New York living guard for a moment and take it all in. A moment captured and documented for Ethographic Research.
I am glad there are people like Lucie Wright to remind us that, given the chance – we’d all like to play the piano for a moment, take part in a random dance or play like a child in a fire hydrant fountain.
Original post from Brand Noise.
Eminem goes direct with Mr Shamwow!
New Recovery Commercial – Eminem
The music industry isn’t what it used to be. In fact, Thom Yorke of Radiohead proclaims the labels have less than a year to live. In the day of the internet and direct to consumer distribution, it’s tough for a record label to prove its worth. They once stood as the gatekeeper for distribution. Now, they are a mediocre marketing company, leaving artists to fend for themselves.
One artist I will never worry about in terms of spreading the word is Eminem.
He is a talented artist with lyrics that resonate to millions around the globe and the ability to repeatedly deliver quality work again and again.
He is a talented showman who understands the public. He is able to be transparent at times, recluse when he needs to be and in front of the camera when it matters most.
Finally, he is a great marketer. His showman skills and ability to laugh at pop culture enables him to always shock and awe the public. In a day when the music industry relies on posters, MTV shows, poor product placement and a publicity tour to promote a new album, Eminem takes another route. He goes back to the basics with a direct-response TV ad…of course, there’s a twist.
He brings back the controversial Shamwow spokesman, Vince Shlomi to promote it. Fresh out of jail, Vince has been away long enough for us to laugh about it, but not long enough for us to forget about him.
I love this commercial, because it is DIFFERENT. If it were any other artist, Interscope would kill this idea. Fortunately, Eminem has proven himself and continues to do so every day.
Technorati Tags: eminem, recovery, shamwow, eminem
commercial
