How to turn your tweet into a harmonized song – Orange’s Twitter Campaign

I was on the PSFK site reading a great post from a beautiful brand strategist.

What was the post about you ask?

Remember those singing telegrams?

Neither do I, but your parents might.

Well, the day of the singing telegram has been twitterized, courtesy of Orange. That’s right…modern technology has evolved and now your tweets can be turned into songs.

According to the Orange site, here is what you have to do:

You tweet your messages adding #singingtweetagrams from now until Thursday

We pick the best ones as they come in, and send them straight to the studio

The Rockabellas turn them into lovely little songs within a few hours

We’ll let you know when your tweet is ready so you can come here and send it!

Here’s a snapshot of the site:

This great idea and site was put together by the Poke London group. They’re same crew that brought you Youtique….those guys are busy being disruptive.