McDonald’s creates a branded farm on Farmville and garners the buzz…proving “If You Ain’t First, You’re Last”

Are you a social gamer? I’m not, but every time I’m on Facebook, someone is pinging me about a Mafia game or Farmville. Social gaming is a new religion and Zynga is the preacher. The statistics are pretty incredible, with over $1 Billion in revenues expected from social gaming and approximately 55% of social gamers being women.

McDonald’s digital marketing team is paying attention. They teamed up with Zynga to create a branded farm for the day and like all first movers, they have garnered some great press and reviews.

Related articles

• Old McDonald’s Has a New FarmVille Deal With Zynga (nytimes.com)
• Old McDonald’s has a new FarmVille deal with Zynga (venturebeat.com)
• The Tense ‘Friendship’ Between Facebook and Zynga (newsweek.com)