What is a browser – Google does some market research…

What is a Browser?

I am working with some students right now, teaching them about marketing…most importantly, marketing messaging. One of the key things to understand is that not everyone knows what you do – does that make sense?

Let’s break this down into a quick example:

My friend Bret is an amazing hockey player. In fact, he played for the NHL and for the US Olympic Team.

I know very, very little about hockey. So, when I watched a hockey match with Bret, he was throwing out strategies, past games and terms that made absolutely no sense to me.

What he thought was common knowledge was not so common to me.

You see, we can’t know everything about everything. We garner knowledge through education and experiences. Everybody is different.

So, when you are launching a new product or service, it’s always smart to gauge your customer’s knowledge. The video above clearly illustrates the importance of real market research. When Scott from Google asked 50 random people in New York, “What is a browser?” – what he found was nothing less than amazing. Watch and learn from this video.

What would your find if you asked 50 random people “What is a “x”?” OR “What is your favorite “x” service?”

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